Insights

How To Be Kid-Friendly: The Fast Food Edition

How To Be Kid-Friendly: The Fast Food Edition

UPDATED APRIL 2022

Part 1 of our 2-part infographic series. Download as a PDF or check out part 2, the Casual Dining edition here.

Infographic titled “How to Be Kid-Friendly: The Fast Food Edition.” Highlights that 28% of fast-food traffic comes from families with kids under 13, totaling $52.9 billion yearly. Emphasizes that 3 in 4 parents consider kid-friendliness very important when choosing restaurants. Parents want kid-sized meals, lids, and toys; kids are excited about toys, meals, and fries. Families expect activity menus and cups with lids. 85% of parents feel positive about restaurants offering toys, and 62% say kids would miss the toy if absent. Lists benefits of kids’ meal toys, like fun, creativity, excitement, and rewards. Ends noting that kid-friendliness wins family loyalty. Source: C3 Brand Marketing, updated April 2022.
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