6 Ways to Deliver an Innovative Off-Premises Experience

March 1, 2021

There’s no question that off-premises dining has become an essential part of people’s lives. During the pandemic, it was a necessity. After the pandemic, it will live on as the ultimate convenience option, especially for busy families.

But let’s be honest—for most casual dining brands, the off-premises dining experience is missing a piece of the puzzle. It just doesn’t live up to in-restaurant dining. (And how could it?) When your guests dine in, you have the ability to orchestrate exactly how they experience your brand through your ambiance, service, food quality, décor, personality—and so much more! It only makes sense that when your customers dine off-premises, much of what makes your restaurant brand so memorable gets lost on the way home.

That’s why it’s time to think innovatively about how you’re going to keep your brand character—even off-premises.

One great place to focus your innovations? Families. Families with young children drive 81% higher-than-average checks and account for 28% of restaurant traffic1. That number gets even bigger when you include families with older kids and multi-generational families, as well as households comprising couples, roommates and/or friends. Giving all kinds of families a fun, memorable experience is just good business! And parents think so, too: The majority told us they’d be more likely to order from restaurants that offer family entertainment in the to-go bag2.

There’s a huge opportunity for your brand to stand out by giving your customers of all ages an enhanced off-premises dining experience.

Here are 6 ways to do just that.

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