In February of 2022, C3 was proud to host a webinar in partnership with Nation’s Restaurant News’ CREATE the future of foodservice series entitled “How Leading Brands Drive Sales by Winning with Families”. The webinar featured valuable insights and a lively panel discussion with marketers from two of our client brands, Grant Springer from SONIC Drive-In and Beth Franklin from Texas Roadhouse, as well as our very own Jennifer Loper, C3 president, and Caroline Lerro, C3 VP of account management.
Both SONIC and Texas Roadhouse have driven significant sales growth in recent years, thanks in part to their best-in-class approach to families with children. In the webinar, SONIC and Texas Roadhouse discuss their strategies for appealing to families, and the C3 team delves into insights on what this generation of parents expect from restaurants. Dig in to learn what brands can do to welcome and engage this pivotal guest segment.
To watch the webinar in its entirety, click the video below.
Key Takeaways
For a quicker overview, check out our “Webinar Key Takeaways,” developed in partnership with Nation’s Restaurant News, which summarizes the webinar’s top 5 insights.
Interested in hearing more about how C3 can help your brand grow sales by winning with families?
Contact C3 President Jennifer Loper at 913-626-9669 or jloper@c3mail.com
ABOUT C3 C3 is a Kansas City-based marketing and design agency that brings brands to life for families with children through experiences and entertainment. C3 uses insights, strategy and expertise to produce award-winning programs and custom products to help major restaurant, hospitality and service industry partners connect with families wherever they are—in person, at home or in the community at large.
A new parenting movement is gaining momentum, and it's reshaping how families approach their evening meals. Known as "3:45 Dinner," this trend sees parents Read more
There’s a trend in the marketplace of brands targeting their young adult customers with innovative, collectible promotions, such as collectible figures, cups, stickers and Read more
Brands are targeting adults with collectibles and giveaways. Recently, we’ve seen restaurants offering toys and other tangible brand-building collectibles as incentives to drive traffic Read more
Restaurant meals are time-honored opportunities for families to bond, enjoy family time and forge new family traditions. Whether in-restaurant, at home, or on-the-go, and Read more
Brands are always looking for new ways to drive traffic, incentivize loyalty and increase brand love with their target consumers. One innovative tactic for Read more
Families are a valuable market for convenience stores, especially for retailers looking to grow their foodservice business. We at C3 know that one of Read more
The third edition of our How To Be Kid-Friendly infographic series. Download as a PDF and check out the QSR edition here or CDR edition here. Read more
It comes as no surprise that fast casual restaurants are a growing segment of the restaurant industry. According to NPD Group/CREST®, while overall restaurant Read more
Every day, we at C3 design, safety-test, produce and deliver engaging entertainment solutions for our clients’ family customers. Once in a while, we step Read more
Grow sales and delight families with brand-tailored off-premises solutions Take-away is here to stay. As we know all too well, recent years have turned Read more
From the C3 dictionary: Kids’ Cup, Noun A perfectly kid-sized drinking vessel used by casual dining, fast casual and QSR brands to make families Read more
Spring has sprung, COVID-19 vaccinations are rolling out across the U.S., and C3 has the latest insights from families on indoor dining. During the Read more
Crayons are a perfect symbol of the joys of childhood: creating, playing, learning. They’re classic; they’re inexpensive ... They are timeless. As basic as Read more
There’s no question that off-premises dining has become an essential part of people's lives. During the pandemic, it was a necessity. After the pandemic, Read more
One of the many things that’s been upended in 2020 is how families experience casual dining and fast casual restaurants. With the shift towards Read more
C3 Brand Marketing launches kids’ meal entertainment program, prioritizing family-owned restaurants. Independent restaurant owners can now elevate the family customer experience with tailored, kids’ Read more
The Art + Science of Kids + Family Marketing
Get the latest kids and families insights delivered directly to your inbox! Sign up below to receive the C3 Lab newsletter:
