September 2, 2022
Every day, we at C3 design, safety-test, produce and deliver engaging entertainment solutions for our clients’ family customers.
Once in a while, we step back and remind ourselves (and our clients!) about some core insights that drive what we do. They inspire us, and we hope they’ll inspire you, too.
Loyalty for a lifetime
One of the objectives of the work we do for our clients is to build their long-term brand loyalty. The key to this is two-fold:
Focus on the next generation
Engage with your youngest customers. Make them feel like they’re a central part of your brand. Their parents will notice that their kids feel welcome (and keep bringing them back!), and in the long-term, those kids will grow up to be brand loyalists as they remember the great experiences your brand gave them.
Create an emotional connection
How do brands create those memorable experiences? Through emotional connection! One of our favorite kids’ research partners, C+R Research’s YouthBeat, reminds us that the key to building loyalty with youth is to “establish an entry point on an emotional level.” What does this look like? It means tapping into their core emotional needs, including fun, autonomy, self-discovery and social acceptance.
What is your brand currently doing to build long-term brand loyalty with your youngest customers? Need a plan to create that connection? C3 can help!
C3 is a Kansas City-based marketing and design agency that brings brands to life for families with children through experiences and entertainment. C3 uses insights, strategy and expertise to produce award-winning programs and custom products to help major restaurant, hospitality and service industry partners connect with families wherever they are—in person, at home or in the community at large.
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