Insights

Families are important to convenience stores

Families are a valuable market for convenience stores, especially for retailers looking to grow their foodservice business. We at C3 know that one of the best ways of getting customers to choose one dining option over another — therefore driving sales — is to attract families.

After all, families are important to convenience stores (maybe more than you think!). Families make up a significant portion of traffic to c-stores: According to Circana, families with kids 12 and under account for 22% of convenience foodservice traffic.*

A circular pie chart is divided into two sections. The larger section, which takes up most of the circle, is a light blue. The smaller section, which represents 22%, is a solid red and is labeled with the text ‘22%’ in white. To the right of the chart, in a large red font, is the text ‘Families with kids 12 and under’.

Not only that, but families are a valuable segment. When kids 12 and under are part of c-store foodservice occasions, average check is 2.5 times higher than when kids aren’t there.*

Check is 2.5x higher!

So how do you get more families to choose your convenience store brand when deciding where to dine?

That’s where we come in! Our expertise in helping brands engage with families can give you the strategy and tools to grow your brand’s foodservice business.

Interested in hearing more? Contact us.

*Source: Circana, Inc (formerly The NPD Group)/CREST®, year ending Dec. 2022. Foodservice occasions = any food purchases (not beverage only) at c-stores, prepared or non-prepared, purchased for immediate consumption.

About C3

C3 is an industry-leading design and brand marketing agency with more than 38 years of experience creating connections with customers, from families with children to Gen Zers. We provide insights, strategy, creativity and supply-chain expertise to build smart marketing programs around fully custom products, like kids’ meal toys, collectibles and other branded entertainment. We design and produce brand experiences you can touch — and that’s more powerful than a marketing message alone. A C3 product ignites a moment of joy and creates brand loyalty that lasts.