Insights
Families Are Important to Restaurants
April 2023
- Restaurants
- QSR
- Fast Casual
- Kids & Families
- Brand Loyalty
At C3, we lead with data and insights. One of our favorite data sources is Circana (formerly NPD Group), which provides us with regular reports on families’ purchase behavior at restaurants. We’ve just received their full-year 2022 data and here’s our main take-away:
Families with children continue to be very important to restaurants.
- In fact, families with kids 12 and under make up one quarter of all restaurant traffic. That’s an important share of any restaurant’s traffic!
- Families with young children drive MUCH larger checks: when kids 12 and under are present, average check is twice as high as occasions when they’re not present.
The Bottom Line
Making kids and parents feel like welcomed guests, whether they’re dining in or getting food to-go, is good for restaurant traffic AND revenue.
Interested in learning more about how you can tap into this important segment?
Source: The NPD Group/CREST®, year ending Dec 2022, parties with kids < 13 vs. parties without kids <13.
About C3
C3 is an industry-leading design and brand marketing agency with more than 38 years of experience creating connections with customers, from families with children to Gen Zers. We provide insights, strategy, creativity and supply-chain expertise to build smart marketing programs around fully custom products, like kids’ meal toys, collectibles and other branded entertainment. We design and produce brand experiences you can touch — and that’s more powerful than a marketing message alone. A C3 product ignites a moment of joy and creates brand loyalty that lasts.