Insights

How to be kid friendly: Fast Casual Edition

How to be kid friendly: Fast Casual Edition

UPDATED FEBRUARY 2025
The third edition of our How To Be Kid-Friendly infographic series. 
Download as a PDF and check out the QSR edition here or CDR edition here.

An infographic with a red, yellow, pink, green, and blue color palette. The top section is titled ‘Kids are big business for fast-casual dining’ and features a circular chart with the statistic ‘72% say they eat out with kids regularly’. It also shows a drawing of a child sitting on a house. The next section, titled ‘Wanna be friends?’, shows various kid’s meal items, including a hamburger, fries, and a beverage cup with a lid and straw. It includes the statistics ‘70% of parents look for giveaways in kids’ meals’ and ‘70% of parents look for cups with lids’. The middle section, ‘The Story of Kids’ Giveaways,’ lists six numbered benefits of offering giveaways. The second to last section, ‘Fun Builds Your Brand,’ shows two rows of paper-doll-style figures representing people. It states ‘7 out of 10 parents agree it would make that brand seem more fun’ and ‘8 out of 10 parents agree they would take their family there more often’. The bottom section, ‘Win with families,’ has a dark blue background with various illustrations of objects such as airplanes, crayons, and stars, with the company name ‘[lab]’ in the bottom right corner.