Insights

Inspiring brand fans now and for the future

Every day, we at C3 design, safety-test, produce and deliver engaging entertainment solutions for our clients’ family customers.

Once in a while, we step back and remind ourselves (and our clients!) about some core insights that drive what we do. They inspire us, and we hope they’ll inspire you, too.

Loyalty for a lifetime

One of the objectives of the work we do for our clients is to build their long-term brand loyalty. The key to this is two-fold:

1

Focus on the next generation

Engage with your youngest customers. Make them feel like they’re a central part of your brand. Their parents will notice that their kids feel welcome (and keep bringing them back!), and in the long-term, those kids will grow up to be brand loyalists as they remember the great experiences your brand gave them.

2

Create an emotional connection

How do brands create those memorable experiences? Through emotional connection! One of our favorite kids’ research partners, C+R Research’s YouthBeat, reminds us that the key to building loyalty with youth is to “establish an entry point on an emotional level.” What does this look like? It means tapping into their core emotional needs, including fun, autonomy, self-discovery and social acceptance.

What is your brand currently doing to build long-term brand loyalty with your youngest customers? Need a plan to create that connection? C3 can help!

About C3

C3 is an industry-leading design and brand marketing agency with more than 38 years of experience creating connections with customers, from families with children to Gen Zers. We provide insights, strategy, creativity and supply-chain expertise to build smart marketing programs around fully custom products, like kids’ meal toys, collectibles and other branded entertainment. We design and produce brand experiences you can touch — and that’s more powerful than a marketing message alone. A C3 product ignites a moment of joy and creates brand loyalty that lasts.