Insights

Key Takeaways from C3’s Winning with Families Webinar

In February of 2022, C3 was proud to host a webinar in partnership with Nation’s Restaurant News’ CREATE the future of foodservice series entitled “How Leading Brands Drive Sales by Winning with Families”. The webinar featured valuable insights and a lively panel discussion with marketers from two of our client brands, Grant Springer from SONIC Drive-In and Beth Franklin from Texas Roadhouse, as well as our very own Jennifer Loper, C3 president, and Caroline Lerro, C3 VP of account management.

Both SONIC and Texas Roadhouse have driven significant sales growth in recent years, thanks in part to their best-in-class approach to families with children. In the webinar, SONIC and Texas Roadhouse discuss their strategies for appealing to families, and the C3 team delves into insights on what this generation of parents expect from restaurants. Dig in to learn what brands can do to welcome and engage this pivotal guest segment.

To watch the webinar in its entirety, click the video below.

Key Takeaways

For a quicker overview, check out our “Webinar Key Takeaways,” developed in partnership with Nation’s Restaurant News, which summarizes the webinar’s top 5 insights.

A digital screen graphic for a webinar titled ‘How Leading Brands Drive Sales by Winning with Families’. The title is in large white text on the left side of the screen. Above it, it says ‘WEBINAR KEY TAKEAWAYS’. Below the title is a list of the speakers. The background of the left side is a slightly blurred photograph of a woman and a child at a restaurant table, with the woman smiling down at a drink cup and a burger. The top left of the screen has the logos for C3, Sonic, and Texas Roadhouse. The right side of the screen is a blue panel with the heading ‘KEY TAKEAWAYS’ and a list of five bullet points. Below the bullet points are three expandable menus labeled ‘Meet the Speakers’, ‘Watch the Webinar’, and ‘Additional Resources’.

Interested in hearing more about how C3 can help your brand grow sales by winning with families?

Contact C3 President Jennifer Loper at 913-626-9669 or jloper@c3mail.com

About C3

C3 is an industry-leading design and brand marketing agency with more than 38 years of experience creating connections with customers, from families with children to Gen Zers. We provide insights, strategy, creativity and supply-chain expertise to build smart marketing programs around fully custom products, like kids’ meal toys, collectibles and other branded entertainment. We design and produce brand experiences you can touch — and that’s more powerful than a marketing message alone. A C3 product ignites a moment of joy and creates brand loyalty that lasts.