Insights
The Value of Kids & Families
June 2020
- Restaurants
- Kids & Families
- Brand Loyalty
We know kids. What they like, how they spend their time… and their favorite places to eat. We know that when families go out, kid preferences are the #1 driver for picking a restaurant.1 And we know when kids under 13 are present at Commercial Foodservice meal and snack occasions, average party check increases 82%.2
We also know those families are looking for ways to go beyond the same-old kids’ menu. They want customization. They want things made just the way they like it. And they want fun, engaging entertainment that can get the whole family involved.
Is your brand giving families what they want?
1. C3 QSR Drivers Study, 2017
2. The NPD Group/CREST®, year ending December 2019.
About C3
C3 is an industry-leading design and brand marketing agency with more than 38 years of experience creating connections with customers, from families with children to Gen Zers. We provide insights, strategy, creativity and supply-chain expertise to build smart marketing programs around fully custom products, like kids’ meal toys, collectibles and other branded entertainment. We design and produce brand experiences you can touch — and that’s more powerful than a marketing message alone. A C3 product ignites a moment of joy and creates brand loyalty that lasts.