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Eclipse Viewers

SONIC®

image of Eclipse Viewers
balls and jacks background pattern

SONIC® wanted to make a splash when they debuted the Blackout Slush in honor of a total solar eclipse, so we created these safety-tested eclipse viewer glasses, available exclusively with the slush. Consumers scrambled to get the exclusive swag before the eclipse and took to social media to show them off. The limited time offer proved one of SONIC®’s most successful to date.

A collage of people enjoying Sonic’s Blackout Slush Float while wearing branded eclipse-viewing glasses. One man is joined by his dog in a car, while others hold drinks outdoors, laughing and posing with Sonic packaging and signage visible in the background.
A promotional photo of Sonic’s Blackout Slush Float topped with whipped cream, sprinkles, and a red straw. The drink is paired with branded blue eclipse glasses wrapped around the cup, shot against a neon purple backdrop.