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Masters of the Universe

SONIC®

image of Masters of the Universe

Consumers are experiencing a wave of “newstalgia,” the resurgence of old brands with a new twist for today’s sensibilities. C3 and SONIC® have met them right where they are with an awesome set of revivals of Masters of the Universe, featuring He-Man and She-Ra. We’ve taken the much beloved licenses and made them new with custom toys that build the SONIC® brand and thrill kids and “kidults” alike.

Three small collectible figurines from Masters of the Universe. On the left, a muscular He-Man figure with blond hair holding a gray sword. In the center, a white-robed female character with large purple glittery wings and a separate blue accessory. On the right, a Skeletor figure with a green skull face, purple hood, and purple staff.
Three plastic collectible spoons inspired by Masters of the Universe, each with fantasy weapon handles. One is orange with a silver sword blade, another is translucent purple with a spiked mace-like top, and the third is translucent purple-pink with a horned ram skull design.
Two small collectible clip-on toys shaped like fantasy creatures attached to red straws. One is a mint green dragon with wings, and the other is a white unicorn with wings and a horn.
Four small She-Ra collectible figures in stylized cartoon form. Two golden She-Ra characters with swords are paired with two villain figures: black armored character with red eyes and a gray-skinned character with a blue mohawk and red cape.