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SONIC® Hello Kitty®

SONIC®

image of SONIC® Hello Kitty®

This Sonic® + Hello Kitty® & Friends collab brought a wave of excitement to the Wacky Pack® Kids Meal with cute collectibles that quickly captured fans’ attention. Officially licensed and custom-designed exclusively for Sonic, the collection featured six scented collectible figures inspired by Sonic’s signature flavors, three color-changing spoons, and rare gold chase variants that had fans racing to complete the set. By connecting Sonic and Sanrio fanbases with viral collectibles, Sonic created a campaign that generated excitement both at the drive-in and online.

Six glossy Sanrio figurines—Hello Kitty, Chococat, My Melody, Pompompurin, Kuromi, and Cinnamoroll—displayed in a row against a light green background. Several hold flavor-themed items like a heart, strawberry, cookie, and grapes.
Six metallic gold Sanrio figurines—Hello Kitty, Chococat, My Melody, Pompompurin, Kuromi, and Cinnamoroll—displayed in a row against a blue gradient background.
Three color-changing Sanrio-themed spoons featuring Badtz-Maru, Keroppi, and Badtz-Maru characters, displayed against an orange background.
Collage of twelve TikTok-style video thumbnails showing people reacting to Sanrio-themed collectible figurines and spoons, with excited expressions and TikTok watermarks. Visible text includes “Sonic x Hello Kitty” and “NICE.”