Insights

How to be kid friendly: Convenience Store Edition

How to be kid friendly: Convenience Store Edition

This is the fourth edition of our How To Be Kid-Friendly infographic series.
Click here to download as a PDF.
Check out the Fast Casual edition here, the QSR edition here or the Casual Dining edition here. 

An infographic titled ‘How to Be Kid-Friendly in C-Stores’ which uses a dark blue, red, and light blue color scheme. The top section is titled ‘Kids are big business for convenience store foodservice’ and has a drawing of a convenience store at the top. It displays a large red ‘2.5x’ and a statistic that ‘61% of parents are more likely to visit c-stores with kid-friendly offerings’. Below, the graphic is divided into two columns titled ‘#1: Food’ and ‘#2: Fun.’ The Food column lists percentages related to kid-friendly food options, such as pizza, fresh fruits, and drink selections. The Fun column lists percentages related to kid-focused promotions and giveaways. Below the two columns is a section titled ‘Parents also mentioned’ with a list of additional comments. The next major section is titled ‘Fun Builds Your Brand’ and has a large circular chart in the middle. The chart is surrounded by text and percentages, including ‘92% of parents agree... it would make that brand seem more fun’ and ‘87% of parents agree… they would take their family there more often’. The final section is titled ‘Win With Families’ and has a drawing of a line of nine cars, with a thought bubble from one car that says ‘This is the fastest way to a family’s heart is through the kids.’ The very bottom of the graphic contains a location address, a website, and a logo.