Insights

How To Be Kid-Friendly: The Fast Food Edition

How To Be Kid-Friendly: The Fast Food Edition

UPDATED APRIL 2022

Part 1 of our 2-part infographic series. Download as a PDF or check out part 2, the Casual Dining edition here.

Infographic titled 'How to Be Kid-Friendly in CDR' with colorful illustrations of children, food, and playful graphics. Top section: Highlights that kids are a major factor in casual dining, making up 23% of traffic and totaling $25.7 billion in 2021. It stresses that 3 in 4 parents consider kid-friendliness very important when choosing a restaurant. Middle section: Lists what parents look for (kids’ meals, food kids love, kids’ cups with lids, crayons + activity menus) and what kids are excited about (food, kids’ menus, crayons + activities). Illustrations include apples, fries, a burger, juice with a straw, and an open activity book. Parents expect kids’ meals with cups and activity items, with 3 out of 5 parents disappointed when restaurants don’t provide them. Lower section: Explains benefits of crayons and menus, such as entertaining kids, encouraging creativity, family bonding, and making dining enjoyable. Includes playful art of kids riding a giant crayon. Stats: 59% of kids are disappointed when restaurants lack activity menus or crayons, and 63% of families take the crayons home. Footer: Encourages restaurants to connect with families, with C3 Lab branding and contact information. The overall design uses bright colors, friendly fonts, and engaging cartoon characters to emphasize the importance of kid-friendly dining experiences.
Contact Us