Q: How can we help SONIC broaden their appeal and get kids and families excited to come to SONIC?
A: We partnered with Mattel to bring Dreamworks’ She-Ra and the Princesses of Power to life at Sonic Drive-In through original toys based on the hit Netflix series.
Q: How can we help Pei Wei Asian Diner make the experience of using chopsticks more fun and accessible to families?
A: We designed and produced a custom set of beginner-friendly chopsticks for kids of all ages and hands of all skill levels.
Q: How can we make Denny’s even more fun for kids in-restaurant and beyond, while allowing franchisees to add profit?
A: Featuring DreamWorks Animation as a license partner, we devised a series of collectible character cups with wearable molded plastic costume ears.
Q: How can we celebrate the Arby’s Foundation’s charitable successes, alongside our continued support as a National Partner?
A: We developed a virtual reality app and keepsake viewer for their Dream Big Gala to showcase their work fighting childhood hunger in a unique and memorable way.
Q: How can we help Raising Cane’s support their commitment to pet welfare organizations?
A: We work together with holiday movie licenses like A Christmas Story, Frosty the Snowman and more to design and produce limited edition retail toys they can sell to raise money for pet welfare.
Q: How can we keep a popular, well-known brand like Adventure Time fresh at SONIC?
A: We partnered with Cartoon Network to dream up a unique and interactive toyset including miniature plush, figurines, accordion action toys and more.
Q: How can we help Arby’s use their affinity for video games and gaming culture to connect with kids and families?
A: By partnering with gaming licenses like Temple Run’s Imangi Studios, we created a kids program to feed the fandom, where every meal included not just a collectible token but also lootboxes, exclusive gameplay, or in-game rewards from Arby’s.
Q: How can we extend the Texas Roadhouse brand experience outside the restaurant itself?
A: We created a custom-molded souvenir kids’ cup shaped like a peanut, to spotlight the carefree snacks that welcome guests to their tables.
Q: How can we use original research and consumer insights drive great design work on a meal bag?
A: When kid focus groups showed that nobody was wasting any time tearing into their paper bags for the fresh chicken fingers inside, we designed packaging that made the food the star.
Q: How can we help SONIC connect with kids’ fandom of a revitalized, enduring brand?
A: We partnered with Nickelodeon to design a custom set of collectible Rise of the Teenage Mutant Ninja Turtles action figures to feature the reboot.
Q: How can we help Perkins reinvent their kids program to focus on family interaction and gameplay?
A: We developed the Get Together Games program to encourage family fun through traditional printed entertainment enhanced by the Perkins Kid Perks® app.
Q: How can we support Denny’s partnership with the theatrical release of Solo: A Star Wars Story?
A: We worked with Lucasfilm to create limited edition collectors’ cups featuring custom sculpted lids.
Q: How can we help Captain D’s raise money for No Kid Hungry?
A: We teamed up with their brand to make high quality retail plush versions of their “D-Gulls” mascot characters.
Q: How can we drive traffic to SONIC by taking toy collectibility to the next level?
A: Taking a cue from the popular Netflix series’ Voltron characters approach to teamwork, we designed a toy set that could be combined into one giant Voltron toy.
Q: What does a kids program for a world-class luxury hotel look like?
A: With a unique cup, triangle crayons, an activity book with world-class illustration, we created a kids program worthy of a high-profile launch in NYC’s Central Park.
Q: What exciting new ways can we play with some of the world’s most recognizable characters?
A: In partnership with Nickelodeon, we created SpongeBob SquarePants that bend and pose, stick out their tongues, leave trails of stickers, and get even more adorable with lenticular eyes.
Q: How can we use the SONIC brand itself to dream up amazing toys even without a license?
A: We created a ninja-inspired set of spoons to make eating treats even more fun… alongside the Ninja Spoons game on the SONIC Wacky App, where every spoon unlocked new ways to play.
Q: How can we help Nintendo encourage fans to pre-order Mario & Luigi: Paper Jam at GameStop?
A: We engineered custom paper toys of fan favorites to be included in all pre-orders.
Q: How can we help bring a Transformers: The Last Knight promotion to life for Valvoline?
A: We invented an exclusive Transformers-inspired “Valvotron” action figure in unique motor-oil shaped packaging.
Q: How can we make kids’ meal toys more interactive and customizable?
A: These Arby’s bobblehead pets were designed to allow kids to choose the pet’s face, color their own, or even use it as a photo frame.
Q: How can we help build the Raising Cane’s brand through a gaming app for kids?
A: We developed the Raising Cane’s Arcade app featuring a rotating collection of games and activities laddering up to the in-restaurant kids program.
Check it out on the Apple App Store and the Google Play Store.
Q: How can we tap into developing fanbases to drive Wacky Pack sales for SONIC?
A: We partnered with Cartoon Network to create custom spinning-action toys and wearables for the new hit show We Bare Bears.
Q: How can we take our licensing to the next level with high-end designer toy brands?
A: We established a partnership with Kidrobot, with whom our illustrators collaborated to create exclusive SONIC-branded designer toys.
Q: How can we be innovative in our use of packaging as a stage for the new Wacky Pack characters?
A: We designed a meal bag wherein the new Red Button & Friends characters highlight the fun of a trip to Sonic Drive-In in an unusual in-the-round composition.