There’s a trend in the marketplace of brands targeting their young adult customers with innovative, collectible promotions, such as collectible figures, cups, stickers and Read more
UPDATED FEBRUARY 2025 The third edition of our How To Be Kid-Friendly infographic series. Download as a PDF and check out the QSR edition here or Read more
There’s a trend in the marketplace of brands targeting their young adult customers with innovative, collectible promotions, such as collectible figures, cups, stickers and Read more
UPDATED FEBRUARY 2025 The third edition of our How To Be Kid-Friendly infographic series. Download as a PDF and check out the QSR edition here or Read more
A new parenting movement is gaining momentum, and it's reshaping how families approach their evening meals. Known as "3:45 Dinner," this trend sees parents Read more
Most successful brands give back to their community and to causes that are important to them, but how often do their customers know about Read more
This is the fourth edition of our How To Be Kid-Friendly infographic series.Click here to download as a PDF. Check out the Fast Casual Read more
Today’s kids are part of the generation known as Gen Alpha. Born between 2011 and 2025 (give or take a year or two, depending Read more
Generations are fascinating: the way they’re defined and talked about and the way they influence each other. But the fact is, the concept of Read more
Check out these industry articles and reports to see what we've been up to lately. We’re experts on families with children, so we’re always Read more
Brands are targeting "kidults" with collectibles and giveaways. Recently, we’ve seen restaurants offering toys and other tangible brand-building collectibles as incentives to drive traffic Read more
Restaurant meals are time-honored opportunities for families to bond, enjoy family time and forge new family traditions. Whether in-restaurant, at home, or on-the-go, and Read more
Brands are always looking for new ways to drive traffic, incentivize loyalty and increase brand love with their target consumers. One innovative tactic for Read more
Families are a valuable market for convenience stores, especially for retailers looking to grow their foodservice business. We at C3 know that one of Read more
At C3, we lead with data and insights. One of our favorite data sources is Circana (formerly NPD Group), which provides us with regular Read more
It comes as no surprise that fast casual restaurants are a growing segment of the restaurant industry. According to NPD Group/CREST®, while overall restaurant Read more
Every day, we at C3 design, safety-test, produce and deliver engaging entertainment solutions for our clients’ family customers. Once in a while, we step Read more
In February of 2022, C3 was proud to host a webinar in partnership with Nation’s Restaurant News’ CREATE the future of foodservice series entitled Read more
Grow sales and delight families with brand-tailored off-premises solutions Take-away is here to stay. As we know all too well, recent years have turned Read more
You know how great pizza is for families, but what about how valuable families are for pizza? Our latest research has confirmed what many Read more
C3 has always been a strong advocate for giving back. It’s a part of our company’s DNA! We’ve seen the impact this kind of Read more
From the C3 dictionary: Kids’ Cup, Noun A perfectly kid-sized drinking vessel used by casual dining, fast casual and QSR brands to make families Read more
Spring has sprung, COVID-19 vaccinations are rolling out across the U.S., and C3 has the latest insights from families on indoor dining. During the Read more
Crayons are a perfect symbol of the joys of childhood: creating, playing, learning. They’re classic; they’re inexpensive ... They are timeless. As basic as Read more
There’s no question that off-premises dining has become an essential part of people's lives. During the pandemic, it was a necessity. After the pandemic, Read more
One of the many things that’s been upended in 2020 is how families experience casual dining and fast casual restaurants. With the shift towards Read more
Download as a PDF. The Art + Science of Kid + Family Marketing Get the latest kids and families insights delivered directly to your Read more
UPDATED APRIL 2022 Part 2 of our 2-part infographic series. Download as a PDF or check out part 1, the Fast Food Edition here. Read more
UPDATED APRIL 2022 Part 1 of our 2-part infographic series. Download as a PDF or check out part 2, the Casual Dining edition here. Read more
Why isn’t it over yet? When can things go back to how they used to be? Like a kid kicking their feet in the Read more
We know kids. What they like, how they spend their time… and their favorite places to eat. We know that when families go out, Read more
There’s something beautiful about human nature in the face of adversity, seeing people rally behind causes that appeal to the good in all of Read more
C3 Brand Marketing launches kids’ meal entertainment program, prioritizing family-owned restaurants. Independent restaurant owners can now elevate the family customer experience with tailored, kids’ Read more
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