What’s Your Off-Premises Strategy for Kids?

December 12, 2020

One of the many things that’s been upended in 2020 is how families experience casual dining and fast casual restaurants. With the shift towards takeout and delivery, families are bringing restaurant brands into their homes like never before. Even when this year’s chaos starts to calm, takeout and delivery will continue to be mainstays for families.

By delighting kids (and their parents!) with special off-premises experiences now and in the future, casual dining and fast casual restaurants can grow orders and build loyalty with families.

There’s a unique opportunity here for restaurants to innovate in the off-premises space—not just for now, but for the long-term. Kids and families should be part of that equation. By delighting kids (and their parents!) with special off-premises experiences now and in the future, casual dining and fast casual restaurants can grow orders and build loyalty with families.

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