In February of 2022, C3 was proud to host a webinar in partnership with Nation’s Restaurant News’ CREATE the future of foodservice series entitled “How Leading Brands Drive Sales by Winning with Families”. The webinar featured valuable insights and a lively panel discussion with marketers from two of our client brands, Grant Springer from SONIC Drive-In and Beth Franklin from Texas Roadhouse, as well as our very own Jennifer Loper, C3 president, and Caroline Lerro, C3 VP of account management.
Both SONIC and Texas Roadhouse have driven significant sales growth in recent years, thanks in part to their best-in-class approach to families with children. In the webinar, SONIC and Texas Roadhouse discuss their strategies for appealing to families, and the C3 team delves into insights on what this generation of parents expect from restaurants. Dig in to learn what brands can do to welcome and engage this pivotal guest segment.
To watch the webinar in its entirety, click the video below.
For a quicker overview, check out our “Webinar Key Takeaways,” developed in partnership with Nation’s Restaurant News, which summarizes the webinar’s top 5 insights.
Interested in hearing more about how C3 can help your brand grow sales by winning with families?
C3 is a Kansas City-based marketing and brand activation agency that brings brands to life for families with children through experience, entertainment and more. C3 uses strategy, guidance and award-winning design to create programs and products that get results for major restaurant and hospitality partners in the US and abroad.More information about C3 and their kid and family expertise can be found here.
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The Art + Science of Kids + Family Marketing
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