September 25, 2023
Families are a valuable market for convenience stores, especially for retailers looking to grow their foodservice business. We at C3 know that one of the best ways of getting customers to choose one dining option over another — therefore driving sales — is to attract families.
After all, families are important to convenience stores (maybe more than you think!). Families make up a significant portion of traffic to c-stores: According to Circana, families with kids 12 and under account for 22% of convenience foodservice traffic.*
Not only that, but families are a valuable segment. When kids 12 and under are part of c-store foodservice occasions, average check is 2.5 times higher than when kids aren’t there.*
Check is 2.5x higher!
So how do you get more families to choose your convenience store brand when deciding where to dine?
That’s where we come in! Our expertise in helping brands engage with families can give you the strategy and tools to grow your brand’s foodservice business.
Interested in hearing more? Contact us.
*Source: Circana, Inc (formerly The NPD Group)/CREST®, year ending Dec. 2022. Foodservice occasions = any food purchases (not beverage only) at c-stores, prepared or non-prepared, purchased for immediate consumption.
C3 is a Kansas City-based marketing and design agency that brings brands to life for families with children through experiences and entertainment. C3 uses insights, strategy and expertise to produce award-winning programs and custom products to help major restaurant, hospitality and service industry partners connect with families wherever they are—in person, at home or in the community at large.
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