July 9, 2020
Why isn’t it over yet? When can things go back to how they used to be? Like a kid kicking their feet in the backseat wondering whether we’re there yet, these are the questions on so many minds as we all struggle to find our footing in a world impacted by COVID-19. Now that summer has come and some states have begun opening up, many people are feeling more confident and more willing to venture out in search of normalcy—families included. What are they looking for when they go back to eat at a restaurant for the first time? How are they feeling? And what are their expectations of restaurants?
C3 looked to answer those questions and others when we surveyed over 500 parents with young kids (ages 4-10) during the third week of June 2020. Even though we’re facing an ever-changing environment, looking at parents’ behaviors and attitudes during that time reveals what is important to them—and what will keep being important to them—as they bring their families back to restaurants.
One key finding: restaurants that create a kid-friendly experience will make parents feel safer and more excited about taking their kids out to eat. Read on to see what else they had to tell us about going out to eat in these unprecedented times.
SHOW FULL STORY
Brands are always looking for new ways to drive traffic, incentivize loyalty and increase brand love with their target consumers. One innovative tactic for Read more
Families are a valuable market for convenience stores, especially for retailers looking to grow their foodservice business. We at C3 know that one of Read more
Check out these industry articles and reports to see what we've been up to lately. We’re experts on families with children, so we’re always Read more
The third edition of our How To Be Kid-Friendly infographic series. Download as a PDF and check out the QSR edition here or CDR edition here. Read more
At C3, we lead with data and insights. One of our favorite data sources is Circana (formerly NPD Group), which provides us with regular Read more
It comes as no surprise that fast casual restaurants are a growing segment of the restaurant industry. According to NPD Group/CREST®, while overall restaurant Read more
Every day, we at C3 design, safety-test, produce and deliver engaging entertainment solutions for our clients’ family customers. Once in a while, we step Read more
In February of 2022, C3 was proud to host a webinar in partnership with Nation’s Restaurant News’ CREATE the future of foodservice series entitled Read more
Grow sales and delight families with brand-tailored off-premises solutions Take-away is here to stay. As we know all too well, recent years have turned Read more
You know how great pizza is for families, but what about how valuable families are for pizza? Our latest research has confirmed what many Read more
C3 has always been a strong advocate for giving back. It’s a part of our company’s DNA! We’ve seen the impact this kind of Read more
From the C3 dictionary: Kids’ Cup, Noun A perfectly kid-sized drinking vessel used by casual dining, fast casual and QSR brands to make families Read more
Spring has sprung, COVID-19 vaccinations are rolling out across the U.S., and C3 has the latest insights from families on indoor dining. During the Read more
Crayons are a perfect symbol of the joys of childhood: creating, playing, learning. They’re classic; they’re inexpensive ... They are timeless. As basic as Read more
There’s no question that off-premises dining has become an essential part of people's lives. During the pandemic, it was a necessity. After the pandemic, Read more
One of the many things that’s been upended in 2020 is how families experience casual dining and fast casual restaurants. With the shift towards Read more
Download as a PDF. The Art + Science of Kid + Family Marketing Get the latest kids and families insights delivered directly to your Read more
UPDATED APRIL 2022 Part 2 of our 2-part infographic series. Download as a PDF or check out part 1, the Fast Food Edition here. Read more
UPDATED APRIL 2022 Part 1 of our 2-part infographic series. Download as a PDF or check out part 2, the Casual Dining edition here. Read more
We know kids. What they like, how they spend their time… and their favorite places to eat. We know that when families go out, Read more
There’s something beautiful about human nature in the face of adversity, seeing people rally behind causes that appeal to the good in all of Read more
C3 Brand Marketing launches kids’ meal entertainment program, prioritizing family-owned restaurants. Independent restaurant owners can now elevate the family customer experience with tailored, kids’ Read more
Get the latest kids and families insights delivered directly to your inbox!
Sign up below to receive the C3 Lab newsletter: