Take Family Pizza Night To A Whole New Level

January 18, 2022

You know how great pizza is for families, but what about how valuable families are for pizza?

Our latest research has confirmed what many of us already knew by heart—when families order pizza, it creates special family time. And because you want your brand to be top-of-mind whenever Family Pizza Night rolls around, we think there’s an opportunity for your brand to grow sales & stand out even more by approaching families in a fresh and innovative way.

How? By leaning into that special family time, enhancing it with branded entertainment and strengthening families’ emotional connection to your brand along the way.

After all, Families are huge revenue-drivers for the pizza industry—more than for any other restaurant segment. 43% of traffic ordering from pizza restaurants is from families with kids under 13, a full 15 points higher than the restaurant average for family traffic, which is 28%. Since those family customers are so pivotal, pizza brands have a strong incentive to focus on them and grow their share of the business, especially considering they consistently bring in checks that are 46% higher than average!

Is your brand ready to be a leader in at-home family entertainment? Read on to learn why it matters.

SHOW FULL STORY

How to Be Kid-Friendly: The Convenience Store Edition
This is the fourth edition of our How To Be Kid-Friendly infographic series.Click here to download as a PDF. Check out the Fast Casual Read more
Meet Gen Alpha, Today's Generation of Kids
Today’s kids are part of the generation known as Gen Alpha. Born between 2011 and 2025 (give or take a year or two, depending Read more
C3 Lab - Meet the Generations
Generations are fascinating: the way they’re defined and talked about and the way they influence each other. But the fact is, the concept of Read more
C3 In The News
Check out these industry articles and reports to see what we've been up to lately. We’re experts on families with children, so we’re always Read more
C3 Lab Trendspotting - Collectibles for All Ages
Brands are targeting adults with collectibles and giveaways. Recently, we’ve seen restaurants offering toys and other tangible brand-building collectibles as incentives to drive traffic Read more
Screen-Free Entertainment: Encourage Family Time and Drive Family Traffic
Restaurant meals are time-honored opportunities for families to bond, enjoy family time and forge new family traditions. Whether in-restaurant, at home, or on-the-go, and Read more
C3 Lab – Activate your customers with collectibles for all ages
Brands are always looking for new ways to drive traffic, incentivize loyalty and increase brand love with their target consumers. One innovative tactic for Read more
A mother and child purchasing food from a convenience store
Families are a valuable market for convenience stores, especially for retailers looking to grow their foodservice business. We at C3 know that one of Read more
How to Be Kid-Friendly in Fast Casual Restaurants Feature
The third edition of our How To Be Kid-Friendly infographic series. Download as a PDF and check out the QSR edition here or CDR edition here. Read more
C3 Lab Families Are Important To Restaurants
At C3, we lead with data and insights. One of our favorite data sources is Circana (formerly NPD Group), which provides us with regular Read more
C3 Lab What Families Want from Fast Casual
It comes as no surprise that fast casual restaurants are a growing segment of the restaurant industry. According to NPD Group/CREST®, while overall restaurant Read more
C3 Lab Building Brand Loyalty
Every day, we at C3 design, safety-test, produce and deliver engaging entertainment solutions for our clients’ family customers. Once in a while, we step Read more
C3 WEBINAR LAB Header 1366x768
In February of 2022, C3 was proud to host a webinar in partnership with Nation’s Restaurant News’ CREATE the future of foodservice series entitled Read more
C3 offpremises header
Grow sales and delight families with brand-tailored off-premises solutions Take-away is here to stay. As we know all too well, recent years have turned Read more
C3Lab More Than A Cup
From the C3 dictionary: Kids’ Cup, Noun A perfectly kid-sized drinking vessel used by casual dining, fast casual and QSR brands to make families Read more
C3LAB Post Covid SingleVersion Final
Spring has sprung, COVID-19 vaccinations are rolling out across the U.S., and C3 has the latest insights from families on indoor dining. During the Read more
Crayon Deep Dive
Crayons are a perfect symbol of the joys of childhood: creating, playing, learning. They’re classic; they’re inexpensive ... They are timeless. As basic as Read more
C3Lab Off Premise2
There’s no question that off-premises dining has become an essential part of people's lives. During the pandemic, it was a necessity. After the pandemic, Read more
C3 Lab Off Premises Feature 106
One of the many things that’s been upended in 2020 is how families experience casual dining and fast casual restaurants. With the shift towards Read more
C3Lab 13 Facts About Kids and Restaurants Feature 105
Download as a PDF. The Art + Science of Kid + Family Marketing Get the latest kids and families insights delivered directly to your Read more
How to Be Kid Friendly in CDR Feature 104
UPDATED APRIL 2022 Part 2 of our 2-part infographic series. Download as a PDF or check out part 1, the Fast Food Edition here. Read more
How to Be Kid Friendly in QSR Feature 103
UPDATED APRIL 2022 Part 1 of our 2-part infographic series. Download as a PDF or check out part 2, the Casual Dining edition here. Read more
C3LAB ReturntoRestaurants Feature 102
Why isn’t it over yet? When can things go back to how they used to be? Like a kid kicking their feet in the Read more
C3Lab FamilyValue Feature 101
We know kids. What they like, how they spend their time… and their favorite places to eat. We know that when families go out, Read more
C3Signature Launch
C3 Brand Marketing launches kids’ meal entertainment program, prioritizing family-owned restaurants. Independent restaurant owners can now elevate the family customer experience with tailored, kids’ Read more

Get the latest kids and families insights delivered directly to your inbox!
Sign up below to receive the C3 Lab newsletter: