Take Family Pizza Night To A Whole New Level

January 18, 2022

You know how great pizza is for families, but what about how valuable families are for pizza?

Our latest research has confirmed what many of us already knew by heart—when families order pizza, it creates special family time. And because you want your brand to be top-of-mind whenever Family Pizza Night rolls around, we think there’s an opportunity for your brand to grow sales & stand out even more by approaching families in a fresh and innovative way.

How? By leaning into that special family time, enhancing it with branded entertainment and strengthening families’ emotional connection to your brand along the way.

After all, Families are huge revenue-drivers for the pizza industry—more than for any other restaurant segment. 43% of traffic ordering from pizza restaurants is from families with kids under 13, a full 15 points higher than the restaurant average for family traffic, which is 28%. Since those family customers are so pivotal, pizza brands have a strong incentive to focus on them and grow their share of the business, especially considering they consistently bring in checks that are 46% higher than average!

Is your brand ready to be a leader in at-home family entertainment? Read on to learn why it matters.

SHOW FULL STORY

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