Social Impact Makes Business Stronger

April 9, 2020

There’s something beautiful about human nature in the face of adversity, seeing people rally behind causes that appeal to the good in all of us. During uncertain times, it’s all too easy to fall apart, but we still find ways come together to fight the odds based on hope that we will overcome.

Since COVID-19 first gripped the nation, there have been stories of restaurants turning into soup kitchens and thousands of food drops made to hospitals to feed our frontline workers. Rather than shutter their doors, restaurants have leaned into the cause and shifted their business to remain not just relevant but helpful. That social impact in turn makes business stronger by building a loyal and inspired customer base.

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