June 8, 2020
We know kids. What they like, how they spend their time… and their favorite places to eat. We know that when families go out, kid preferences are the #1 driver for picking a restaurant.1 And we know when kids under 13 are present at Commercial Foodservice meal and snack occasions, average party check increases 82%.2
We also know those families are looking for ways to go beyond the same-old kids’ menu. They want customization. They want things made just the way they like it. And they want fun, engaging entertainment that can get the whole family involved.
Is your brand giving families what they want?
1. C3 QSR Drivers Study, 2017
2. The NPD Group/CREST®, year ending December 2019.
From the C3 dictionary: Kids’ Cup, Noun A perfectly kid-sized drinking vessel used by casual dining, fast casual and QSR brands to make families Read more
Check out these industry articles and reports to see what we've been up to lately. We’re experts on families with children, so we’re always Read more
Spring has sprung, COVID-19 vaccinations are rolling out across the U.S., and C3 has the latest insights from families on indoor dining. During the Read more
Crayons are a perfect symbol of the joys of childhood: creating, playing, learning. They’re classic; they’re inexpensive ... They are timeless. As basic as Read more
There’s no question that off-premises dining has become an essential part of people's lives. During the pandemic, it was a necessity. After the pandemic, Read more
One of the many things that’s been upended in 2020 is how families experience casual dining and fast casual restaurants. With the shift towards Read more
Part 2 of our 2-part infographic series. Download as a PDF or check out part 1, the Fast Food Edition here. Read more
Part 1 of our 2-part infographic series. Download as a PDF or check out part 2, the Casual Dining edition here. Read more
Why isn’t it over yet? When can things go back to how they used to be? Like a kid kicking their feet in the Read more
C3 Brand Marketing develops activity sheets for restaurants to help parents engage children’s creativity and learning during quarantine. Parents continually face the challenge of Read more
There’s something beautiful about human nature in the face of adversity, seeing people rally behind causes that appeal to the good in all of Read more
C3 Brand Marketing launches kids’ meal entertainment program, prioritizing family-owned restaurants. Independent restaurant owners can now elevate the family customer experience with tailored, kids’ Read more
Get the latest kids and families insights delivered directly to your inbox!
Sign up below to receive the C3 Lab newsletter: