The Value of Kids & Families

June 8, 2020

We know kids. What they like, how they spend their time… and their favorite places to eat. We know that when families go out, kid preferences are the #1 driver for picking a restaurant.1 And we know when kids under 13 are present at Commercial Foodservice meal and snack occasions, average party check increases 82%.2

We also know those families are looking for ways to go beyond the same-old kids’ menu. They want customization. They want things made just the way they like it. And they want fun, engaging entertainment that can get the whole family involved.

Is your brand giving families what they want?

1. C3 QSR Drivers Study, 2017
2. The NPD Group/CREST®, year ending December 2019.

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