The Value of Kids & Families

June 8, 2020

We know kids. What they like, how they spend their time… and their favorite places to eat. We know that when families go out, kid preferences are the #1 driver for picking a restaurant.1 And we know when kids under 13 are present at Commercial Foodservice meal and snack occasions, average party check increases 82%.2

We also know those families are looking for ways to go beyond the same-old kids’ menu. They want customization. They want things made just the way they like it. And they want fun, engaging entertainment that can get the whole family involved.

Is your brand giving families what they want?

1. C3 QSR Drivers Study, 2017
2. The NPD Group/CREST®, year ending December 2019.

Get the latest kids and families insights delivered directly to your inbox!
Sign up below to receive the C3 Lab newsletter:





Introducing C3 Signature
C3 Brand Marketing launches kids’ meal entertainment program, prioritizing family-owned restaurants. Independent restaurant owners can now elevate the family customer Read more
There’s something beautiful about human nature in the face of adversity, seeing people rally behind causes that appeal to the Read more
Downloadable activities to keep kids busy during the quarantine
C3 Brand Marketing develops activity sheets for restaurants to help parents engage children’s creativity and learning during quarantine. Parents continually Read more
The Return to Restaurants
Why isn’t it over yet? When can things go back to how they used to be? Like a kid kicking Read more
Off-Premises Dining
One of the many things that’s been upended in 2020 is how families experience casual dining and fast casual restaurants. Read more