C3 Brand Marketing launches kids’ meal entertainment program, prioritizing family-owned restaurants.
Independent restaurant owners can now elevate the family customer experience with tailored, kids’ entertainment programs from Creative Consumer Concepts (C3), a marketing agency that helps restaurant brands connect to families with children. The new product line, C3 Signature, offers a variety of kids and family entertainment products that allows local restaurants to offer big-brand ideas that still help reinforce local restaurant identity. C3 Signature includes a variety of personalized kids’ meal entertainment options such as activity books, menus, cups, crayons, and meal bags.
“There are small ways to make a big impact but for those independently owned-restaurants, there are very limited options for entertaining kids,” says Jennifer Loper, President for C3. “There is a glut of inexpensive and low-quality materials that have little relevance with today’s consumer or direct ties with modern brands, which we specifically address with C3 Signature.”
C3 Signature offers quality games and activities to foster and promote a range of interactivity between kids and parents, turning a dinner into an experience. Research shows that casual dining restaurants see an average check increase of 275% when kids ages six to 12 are present compared to an adults-only group, according to NPD’s CREST® service.
“When making an out-of-home dining choice, children influence the head of the house and more often than not, they decide where the family eats and how long they sit at an establishment,” says Loper. “With Americans dining out more than ever, it represents a great opportunity for restaurant operators to appeal more to the family dynamic.”
The products are ready-made, but also offer restaurant personalization and are specifically designed to serve the needs of both casual dining and fast casual restaurants, enabling restaurant organizations of any size to have a strong kids’ program. Personalized products feature templated designs with the option to include a restaurant’s brand name, logo, menu and pricing. More can be viewed at www.c3signature.com.
Brands are always looking for new ways to drive traffic, incentivize loyalty and increase brand love with their target consumers. One innovative tactic for Read more
Families are a valuable market for convenience stores, especially for retailers looking to grow their foodservice business. We at C3 know that one of Read more
Check out these industry articles and reports to see what we've been up to lately. We’re experts on families with children, so we’re always Read more
The third edition of our How To Be Kid-Friendly infographic series. Download as a PDF and check out the QSR edition here or CDR edition here. Read more
At C3, we lead with data and insights. One of our favorite data sources is Circana (formerly NPD Group), which provides us with regular Read more
It comes as no surprise that fast casual restaurants are a growing segment of the restaurant industry. According to NPD Group/CREST®, while overall restaurant Read more
Every day, we at C3 design, safety-test, produce and deliver engaging entertainment solutions for our clients’ family customers. Once in a while, we step Read more
In February of 2022, C3 was proud to host a webinar in partnership with Nation’s Restaurant News’ CREATE the future of foodservice series entitled Read more
Grow sales and delight families with brand-tailored off-premises solutions Take-away is here to stay. As we know all too well, recent years have turned Read more
You know how great pizza is for families, but what about how valuable families are for pizza? Our latest research has confirmed what many Read more
C3 has always been a strong advocate for giving back. It’s a part of our company’s DNA! We’ve seen the impact this kind of Read more
From the C3 dictionary: Kids’ Cup, Noun A perfectly kid-sized drinking vessel used by casual dining, fast casual and QSR brands to make families Read more
Spring has sprung, COVID-19 vaccinations are rolling out across the U.S., and C3 has the latest insights from families on indoor dining. During the Read more
Crayons are a perfect symbol of the joys of childhood: creating, playing, learning. They’re classic; they’re inexpensive ... They are timeless. As basic as Read more
There’s no question that off-premises dining has become an essential part of people's lives. During the pandemic, it was a necessity. After the pandemic, Read more
One of the many things that’s been upended in 2020 is how families experience casual dining and fast casual restaurants. With the shift towards Read more
Download as a PDF. The Art + Science of Kid + Family Marketing Get the latest kids and families insights delivered directly to your Read more
UPDATED APRIL 2022 Part 2 of our 2-part infographic series. Download as a PDF or check out part 1, the Fast Food Edition here. Read more
UPDATED APRIL 2022 Part 1 of our 2-part infographic series. Download as a PDF or check out part 2, the Casual Dining edition here. Read more
Why isn’t it over yet? When can things go back to how they used to be? Like a kid kicking their feet in the Read more
We know kids. What they like, how they spend their time… and their favorite places to eat. We know that when families go out, Read more
There’s something beautiful about human nature in the face of adversity, seeing people rally behind causes that appeal to the good in all of Read more
Get the latest kids and families insights delivered directly to your inbox!
Sign up below to receive the C3 Lab newsletter: