C3 Lab

We’re experts on families with children. That means we’re always exploring and analyzing, playing out new theories and sharing what we’ve learned.

Welcome to the lab.

Kids in a restaurant coloring in an activity book.
Every day, we at C3 design, safety-test, produce and deliver engaging entertainment solutions for our clients’ family customers. Once in a while, we step Read more
C3 In The News
Check out these industry articles and reports to see what we've been up to lately. We’re experts on families with children, so we’re always Read more
How Leading Brands Drive Sales by Winning with Families
In February of 2022, C3 was proud to host a webinar in partnership with Nation’s Restaurant News’ CREATE the future of foodservice series entitled Read more
Keep Families Smiling, Wherever Your Brand Goes.
Grow sales and delight families with brand-tailored off-premises solutions Take-away is here to stay. As we know all too well, recent years have turned Read more
Family and Pizza
You know how great pizza is for families, but what about how valuable families are for pizza? Our latest research has confirmed what many Read more
Do Good, Do Well
C3 has always been a strong advocate for giving back. It’s a part of our company’s DNA! We’ve seen the impact this kind of Read more
More Than Just A Cup
From the C3 dictionary: Kids’ Cup, Noun A perfectly kid-sized drinking vessel used by casual dining, fast casual and QSR brands to make families Read more
C3 Lab - Insights from Families Post-COVID
Spring has sprung, COVID-19 vaccinations are rolling out across the U.S., and C3 has the latest insights from families on indoor dining. During the Read more
The Small but Mighty Crayon
Crayons are a perfect symbol of the joys of childhood: creating, playing, learning. They’re classic; they’re inexpensive ... They are timeless. As basic as Read more
6 Ways to Deliver an Innovative Off-Premises Experience
There’s no question that off-premises dining has become an essential part of people's lives. During the pandemic, it was a necessity. After the pandemic, Read more
One of the many things that’s been upended in 2020 is how families experience casual dining and fast casual restaurants. With the shift towards Read more
Download as a PDF. The Art + Science of Kid + Family Marketing Get the latest kids and families insights delivered directly to your Read more
UPDATED APRIL 2022 Part 2 of our 2-part infographic series. Download as a PDF or check out part 1, the Fast Food Edition here. Read more
UPDATED APRIL 2022 Part 1 of our 2-part infographic series. Download as a PDF or check out part 2, the Casual Dining edition here. Read more
Why isn’t it over yet? When can things go back to how they used to be? Like a kid kicking their feet in the Read more
We know kids. What they like, how they spend their time… and their favorite places to eat. We know that when families go out, Read more
Downloadable activities to keep kids busy during the quarantine
C3 Brand Marketing develops activity sheets for restaurants to help parents engage children’s creativity and learning during quarantine. Parents continually face the challenge of Read more
There’s something beautiful about human nature in the face of adversity, seeing people rally behind causes that appeal to the good in all of Read more
Introducing C3 Signature
C3 Brand Marketing launches kids’ meal entertainment program, prioritizing family-owned restaurants. Independent restaurant owners can now elevate the family customer experience with tailored, kids’ Read more

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