People are empowered by value AND values.
Consumers see their wallets as the most effective way to drive change, and families are leading the charge.
As consumer mindsets have evolved, traditional “cause marketing” has fallen short. Poorly executed attempts ring hollow and may be perceived as nothing more than a gimmick.
Brands with a cause build stronger, more loyal customers, and Millennial families, with their highly curated lifestyles, are not only difference makers, but powerful partners for a brand who can connect with them.
C3 has a long history of philanthropy, community service and outreach. We can help transform traditional “cause marketing” into strategies and products that activate consumer passions, turning social responsibility into true social impact.
How can we help your cause?
Contact us to get started with an evaluation of your social impact efforts.